What You Should Actually Receive When You Pay for a Logo
Paying for a logo and receiving a PNG is not the same as owning a logo. The file formats, versions, documentation, and ownership terms a complete delivery includes.
Read MoreGoogle Local Services Ads vs. Google Ads for Home Service Businesses
One charges when someone contacts you, the other when someone clicks. How Local Services Ads and Google Ads differ, which jobs each wins, and what is changing in the platform right now.
Read MoreNonprofit Storytelling: Turning Program Data Into Donor Content
Nonprofits have all the evidence on the program side and all the attention on the donor side, and the two rarely meet. How to translate program data into donor content without losing accuracy or dignity.
Read MoreThe Five Numbers a Small Business Should Actually Track
Most marketing reports describe activity rather than outcome. Five numbers cover almost any small business, plus the metrics worth removing from your dashboard entirely.
Read MoreWhat Distilleries and Breweries Can and Can’t Say in Paid Advertising
Federal regulation, industry codes, and platform policy all govern alcohol advertising, and they do not say the same things. A practical breakdown for craft distilleries and breweries running their own ads.
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