About Design Thumbprint
We're the team behind the businesses you recognize.
Design Thumbprint is a marketing and branding agency based in Edmond, Oklahoma. We build brands, websites, and campaigns for businesses across Oklahoma and the country, from the plumber two neighborhoods over to national names like Dallas Golf and Folds of Honor. Same standard either way. Here is who we are and why we do this.
Why we started Design Thumbprint
Design Thumbprint started in 2015, founded by Nick Goodlin after more than a decade as an executive at UPS. That background left him with one conviction that still runs the whole agency: results are the only thing that counts. Not activity, not a nice report, just whether the number moved.
He kept noticing the same pattern in Oklahoma businesses, good companies losing to competitors who simply marketed better. The talent was never the problem. The visibility was.
So he built an agency to close that gap, one that treats a small business's budget like it matters and measures its work by whether it actually worked. That is still the standard today, from local startups to national names like Dallas Golf, Anderson Alexander, and Folds of Honor.
Our values
Values are easy to list and hard to live. These four are the ones we actually make decisions by, especially the uncomfortable decisions, the ones where doing right by a client costs us something. If we ever stop meeting these, we would want you to hold us to them.
Integrity
Honesty, transparency, and ethical business practices. Our clients can trust us to act in their interest, including when that is not the same as ours.
Innovation
We keep testing new ideas, tools, and techniques, so the work you get reflects how marketing actually functions now rather than how it worked five years ago.
Collaboration
We treat clients as partners and work alongside them at every step, because the people who run the business know things no agency can research its way into.
Excellence
We are committed to the quality of the work itself, down to details nobody asked about, because those are usually the ones that separate fine from genuinely good.
What working with us actually looks like
Plenty of agencies say the right things. These four are the ones that cost us something to mean, which is the only reason they are worth printing.
You own everything
When we build your site, it is yours outright. The files, the domain, the logins, all of it. We do not keep a piece to lock you in, and you will never have to buy back your own business to leave. Most of our clients stay anyway, which is the point.
You get us, not a handoff
We are small on purpose. The people you meet are the people doing the work, not a sales team that disappears once the contract is signed. That is a real limit on how much we take on, and a deliberate one.
We tell you the truth
If a platform is wrong for you, if a service will not move your numbers, if the timing is off, we say so. Even when the honest answer means less work for us. You cannot build a long relationship on anything else.
Local budgets get real work
A small business gets the same thinking as a national account. We do not save the good ideas for the big logos, and we do not treat a modest budget like it deserves modest effort.
Meet your team
Design Thumbprint is a small, senior team by design. When you hire us, these are the people you are actually working with, not names on a website you will never hear from again.
Nick Goodlin
PresidentWith more than ten years as an executive at UPS behind him, nobody understands the operational side of business marketing better than Nick. He takes a results-oriented approach to campaigns and holds them to the goals they were set against.
Nick is passionate about serving and connecting with people. His dependability on projects and his transparency with clients are what make him an effective leader.
He graduated from the University of Oklahoma in 2004 with a Bachelor of Arts in Business Administration. When he is not at the golf course, you can find him cheering on the Denver Broncos toward their eventual Super Bowl victory.
Berlin Green
Chief Marketing OfficerBerlin is a storyteller with a real drive to help businesses grow their brands. Never one to stay inside a single comfort zone, she helps clients build a vision that means something to the customers they are trying to reach, and turns it into brand awareness and revenue.
With more than twenty years in marketing, she knows what it takes to build authority around a business and what matters to the community around it. Her background as a creative means she can tell a client's story in a way that lands, and she is at her best digging into that story and building strategies for social and print that bring real exposure.
Berlin is a mother, a wife, and an avid dog lover. In her spare time she is a soul-searching yogi and a dedicated devourer of music, audiobooks, and podcasts. Hard work, consistency, and a continued drive for growth are what make her so effective for our clients.
Recognized for the work
We have been named a top Oklahoma City marketing and web agency by Expertise across several years and hold an A+ rating from the Better Business Bureau. We are prouder of the client results behind those than the badges themselves, but we will take them.
Come see whether we're a fit.
The first call is a conversation, not a pitch. Tell us what the business needs and we will tell you what we would do about it, including when the honest answer is that you do not need us yet.
- Call
- 405-766-6169
- info@designthumbprint.com