Brand Strategy
How We Grew Bourbon for the Cause to nearly 58K on TikTok (Without Chasing Every Trend)
What is Bourbon for the Cause? Bourbon for the Cause is where bourbon culture meets real-world impact. What started as Raffle Worthy is now a creator-led community—powered by Nick—that educates, entertains, and raises money for nonprofits. Through videos, monthly giveaways, and our Bourbon Bulletin newsletter, we’ve helped raise over $1.1M for organizations in need. If…
Read MoreWhy Every Small Business Needs Google Business Profile Optimization
When customers look for products or services, they don’t usually start with your website—they start with Google. That means your Google Business Profile (GBP) is often the first impression you make. For small businesses, it’s one of the most powerful (and underused) tools for driving local traffic, calls, and conversions. At Design Thumbprint, we help…
Read MoreFrom Scroll to Subscriber: Growing the Bourbon Bulletin
Built and scaled with Design Thumbprint, Bourbon for the Cause blends creator-led content, smart SEO, and monthly giveaways to turn bourbon fans into a force for good. Formerly Raffle Worthy, the brand has raised $1.1M+ for nonprofits while teaching and entertaining across TikTok, Instagram, YouTube, and our Bourbon Bulletin newsletter. If like bourbon and hang…
Read MoreFrom Brand Strategy to Execution: How Design Thumbprint Helps Businesses Stand Out
In today’s crowded marketplace, standing out isn’t easy. Customers are bombarded with thousands of brand messages every day, from social media ads to Google search results to old-fashioned billboards. So, how do you make sure your business doesn’t get lost in the noise? The answer lies in brand strategy—and more importantly, in executing that strategy…
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