When Marathon Law Group first partnered with us, they had the same challenge many law firms face in a city like Las Vegas: how do you stand out when you’re one of many firms competing for attention online?
Potential clients don’t flip through a phone book anymore. They open Google, type “Las Vegas car accident lawyer” or “Nevada custody attorney,” and click the first credible result they see. If your firm isn’t there, you’re invisible.
That’s the reality Marathon was facing—and it’s where the Design Thumbprint came in.
Designing a Website That Informs and Connects
Marathon needed more than just an online brochure—they needed a digital home base that showcases their experience, areas of focus and introduces their talented team to the world.
We created a clean, professional layout that highlights the firm’s core practice areas—personal injury and family law—while keeping navigation simple and intuitive. The design balances credibility with approachability, showcasing attorney bios, case information, and client resources in a way that’s easy to read and mobile-friendly. Clear calls to action, click-to-call buttons, and strategically placed contact forms ensure that when someone is ready to take the next step, the path is obvious and seamless. The result is a site that reflects Marathon’s professionalism, builds trust with potential clients, and supports strong performance in search engines.
We redesigned their site with a few non-negotiables in mind:
- Professional but approachable design that gave potential clients confidence from the very first click.
- Clear, intuitive navigation so visitors could immediately find the practice area they needed—whether it was personal injury, family law, or attorney bios.
- Conversion-focused structure with click-to-call buttons, consultation forms, and trust signals (like years of experience and client-focused values).
- Mobile-first performance, because more than half of their traffic comes from phones.
Think of it this way: a website is your digital office lobby. It should feel welcoming, organized, and professional—because first impressions often determine whether a client stays or clicks away.
SEO That Moves the Needle
Once the foundation was in place with a responsive, redesigned website, the next challenge was visibility. In Las Vegas, legal SEO is a battleground. Everyone wants the top spots for terms like slip and fall lawyer or car accident attorney near me.
We got to work by:
- Researching real searches people use when they’re in crisis. For example, “What to do after a car accident in Nevada” isn’t just a question—it’s an opportunity for Marathon to show up with answers.
- Optimizing every page with proper titles, meta descriptions, headers, and internal links, so Google could clearly understand the site’s hierarchy.
- Adding fresh content regularly. Instead of static pages, we write news posts and guides that address common legal scenarios, such as when to seek a second opinion or how out-of-state visitors should handle accidents in Las Vegas.
- Keeping the technical side sharp. Fast load times, schema markup, and clean code all play into how Google ranks a site.
SEO is a long game, but little by little, Marathon began moving up the search results. They weren’t just another firm buried on page three anymore—they were competing at the top where the clicks happen.
The Breakthrough: Showing Up on Google Maps
For local clients, the Google Business Profile is often the first impression—not the website. We knew that Marathon’s profile had to be just as polished as their site.
Our team:
- Updated their profile with accurate contact info, services, and hours.
- Posted weekly updates about cases, community involvement, and legal tips.
- Uploaded new photos to keep their profile fresh.
- Optimized categories and services for better local rankings.
Pretty soon, Marathon wasn’t just appearing in searches—they were appearing on Google Maps, right when people needed a lawyer nearby. Those map listings translate directly into phone calls and consultations.
The Support System: Social Media
While SEO and Google presence drive most of the traffic, social media plays a crucial supporting role in Marathon’s story.
We designed and scheduled content that:
- Educates followers about personal injury and family law basics.
- Humanizes the attorneys through spotlights and behind-the-scenes posts.
- Links back to the website and blogs, boosting overall SEO.
Think of social media as their community introduction—it’s where potential clients see the firm’s personality, not just their practice areas.
The Results: A Digital Presence That Works
Here’s what Marathon has gained from this partnership:
- A professional website built for growth and client conversion.
- Stronger search rankings for competitive terms in personal injury and family law.
- A polished, active Google Business Profile that drives calls and consultations.
- A consistent social media presence that builds trust and supports SEO.
The result is simple: more visibility, more credibility, and more opportunities to help clients.
Why It All Matters
Marathon Law Group’s journey isn’t unique. Many professional service firms face the same challenge—being great at what they do but struggling to get noticed online. What makes this story powerful is the way strategy, design, and consistency came together to make a real impact.
At Design Thumbprint, we don’t just build websites or run SEO campaigns—we create digital ecosystems that help businesses thrive. For Marathon, that meant turning clicks into clients and making sure the people who need their help can actually find them.
Ready to start your success story? Contact us today!
