The Basics of LinkedIn Marketing

LinkedIn is the networking event everyone dreams of – a digital one. You can avoid annoying salesmen with one click, connect with others on a particular industry topic without leaving home, and never worry about losing a business card again.  “And I think to myself, what a wonderful world…” – Louis Armstrong All joking aside,…

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The Basics of Instagram Business Marketing

Welcome to the world where you really are judged only by your looks – no pressure! While you might think that Instagram is only for eCommerce brands, this isn’t always the case. Different industries are always finding a way to jump onto the ‘gram to reach a wider audience and hold up to consumer expectations…

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The Basics of Facebook Business Marketing

Congratulations – You’re willing to take the leap on the business side of social media! Welcome to the world of 1.8 billion daily active users (a 12% YOY increase) and 90 million small businesses. But don’t panic, there are many ways that you can stand out among the crowd. Before you dive headfirst into the…

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3 Reasons Why Professional Companies Need Social Media

We hear it all the time:  “I’m limited on what I can say, it’s not worth the trouble.” “What’s the point? I still get business anyways.” “We’re not (insert conglomerate competitor name here), so consumers really don’t care to hear from us.” To spare you the Donald Trump “Wrong!” quote, these responses all share one…

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