Posts by Berlin Green
Our Local SEO Playbook: How We Build Real-World Rankings in 45 Days (and Keep Them Growing)
If you’ve ever wondered how we approach a new client’s local search presence, here’s the full playbook. We follow a four-phase, 45-day sprint that builds technical clarity, visible activity, review velocity, and off-site authority—exactly the signals Google’s latest update rewards. The specifics vary per client (because every Google Business Profile and market is unique), but…
Read MoreHuman-Driven Creative: The Advantage AI Can’t Replace
AI is astonishingly good at producing. It drafts headlines in seconds, renders product photos, and churns out endless variations of ad copy. But production isn’t the same as creativity. The value of human-driven creative is not merely sentimental; it’s strategic. Humans carry the taste, context, ethics, and lived experience that transform “content” into communication, the…
Read MoreAI and Politics: Staying Safe, Checking Sources, and Spotting the Dangers
The intersection of AI and politics is where dazzling technology meets high stakes. Generative tools can create believable videos, clone voices, and fabricate photos in minutes. That same power fuels civic creativity—explainer videos, policy visualizations, voter education—but it also supercharges misinformation, harassment, and election interference. This article is a practical, non-alarmist playbook for AI and…
Read MoreBuilding Digital Visibility for Marathon Law Group
When Marathon Law Group first partnered with us, they had the same challenge many law firms face in a city like Las Vegas: how do you stand out when you’re one of many firms competing for attention online? Potential clients don’t flip through a phone book anymore. They open Google, type “Las Vegas car accident…
Read MoreAI Safety in the Age of Nano Banana, Sora, and Ultra-Realistic Generative Tools
The past year turned “someday” AI into everyday reality. Text-to-video systems can now generate minute-long, physics-aware scenes with synced dialogue. Image models give anyone the power to edit products, people, and places with pixel-level precision—no advanced skills required. That creative leap is thrilling for marketers and makers; it’s also a wake-up call for every brand,…
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