Managing social media in an ever-changing societal climate is hard enough as it is, but throw in advancing algorithms and platforms and it becomes even more exasperating.
In this blog post, we’ll cover the 4 steps that our team uses to manage client’s social media accounts no matter the platform (or societal) updates:
1. Plan, Plan, Plan
You have a business plan, so should your social media! This doesn’t just mean planning posts, it also includes any promotions or campaigns that you will use to target your audience. Will you have Instagram Story ads? Facebook Newsfeed ads? Google ads?
Pro tip: Make sure you’re on the right social media platforms for your target audience. While it’s easy to say millions of people are on one platform and that’s all you need, this isn’t the case if you’re wanting to target younger audiences or Millennials that use 2-3 platforms daily.
2. Stay Consistent, Not Boring
Consistency is key in social media, but that doesn’t mean you have to reinvent the wheel with the same content each time. “Consistency” refers to similar colors, fonts, or content to expect. For example, a few of our favorite weekly content hashtags are:
Don’t feel like you have to only use the same exact colors as your business logo. Let’s face it, some colors just aren’t as aesthetically pleasing across a social media feed. An easy getaround to this is to use the same color tone! For example, instead of a bright yellow that’s in the logo, using a lighter yellow that will translate well across platforms.
3. Analyze to Survive
If you want to survive on social media, always analyze your performance each month, quarter, and year. We focus on what worked really well and what we should continue doing, but also learning the new features on each platform (even though it’s so hard to keep up sometimes!).
The most important thing to remember about analytics is that it’s the cold, hard truth. Some posts or ideas just don’t resonate with followers, and that’s okay. Our rule of thumb is that it’s better to take risks with new ideas than to be monotonous.
4. Teamwork Makes the Dreamwork
Brutal honesty here: you shouldn’t do social media as a one-man band. Any social media marketer will tell you that there are checkpoints from upper management and feedback from coworkers that goes into each facet (posts, campaigns, etc.) of social media. Without the right guidance and teamwork, one employee could feasibly do it all.
But if you’re wanting help with figuring out the details and strategies, an agency is what your brand needs. Working with an agency has a stereotype of a “hands-off” mentality from the business. However, this couldn’t be further from the truth! We as marketers need your input more than ever as you help us guide people to your website, location, event, etc. Agencies are an extension of your own team!
Agencies like us have the experience and skills to know what the latest and greatest social media trends are that your business needs to try next.